Thursday, August 11, 2011

At the Rutland Herald, the Medium is the Massage

Every editor and reporter knows what it means to massage a story. At the Rutland Herald, though, they take the M-word literally. See the August 11 post from Darren Marcy at the daily's Vermont Today website:

Massage time

Today is a big day. A huge day. It's massage day at the Rutland Herald.

The company generously provides 20-minute massages for employees once a month.

It may not sound like much, but I look forward to my 20 minutes of horizontal heaven for 29 1/2 days every month.

Today's magic fingers time is 1:40 p.m.

So, if you hear a huge sigh at about 1:42 p.m. today in downtown Rutland, you'll know what is going on.

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