Thursday, August 4, 2011

Is Fair Online Search In Sight?

The controversy continues as search engine fairness, or the possible lack of it by Google, becomes an issue in the online search realm. The FTC has begun an investigation of Google and their recent practices and the US Senate is now following suit.

As Google’s goal of providing consumers with a “free” service turns into a $30 billion organization, many are left questioning Google’s intentions, as “Google can use its control over search to take all of their customers away regardless of how well these other companies do their own jobs,” says Eric Clemons, Professor at The Wharton School.

To read more about why there is reason for investigating Google, click here: http://www.fairsearch.org/search-manipulation/wharton-professor-clemons-google-certainly-worthy-of-investigation

This September, The Senate Committee on the Judiciary’s Subcommittee on Antitrust, Competition Policy and Consumer Rights (incl. Sen. Patrick Leahy) will hold a hearing on Wednesday, September 21st entitled “The Power of Google: Serving Consumers or Threatening Competition?”


I look forward to learning the outcome of this hearing.

It is interesting that there are three major Vermont public figures at least tangentially involved: AG William Sorrell, Sen. Patrick Leahy, and former gubernatorial candidate and Google executive Matt Dunne. Also, who wins and who loses may seriously affect many web-based Vermont businesses and media, as increasingly search capability is part of their business strategy.

No comments:

Post a Comment