It's Twofer Monday at vermontpressconnections. First, the Burlington Free Press ran a Page One, Above the Fold, Right Hand Column story today on the demise of Business Monday and the creation of a new Thursday business section, "innovate". (See story from BFP website below.) Good to see that the Free Press has acknowledge vermontpressconnections as a trendsetter by assigning a lowercase, one-word name to its newest project. (Just kidding, everyone.)
Second, at long last the advertising salesmen are getting recognition! Lt. Gov. Phil Scott, who even looks a little like Mike Rowe of the Discovery Channel's "Dirty Jobs", announced today that tomorrow morning he will be selling advertising for the Addison Eagle as part of his Vermont Everyday Jobs program. As a former foot soldier in these particular trenches, here's what I want to know - what's his commission, and does he get to sell the plum accounts or is the paper giving him the grouchy old misers that no-one else wants?
Second, at long last the advertising salesmen are getting recognition! Lt. Gov. Phil Scott, who even looks a little like Mike Rowe of the Discovery Channel's "Dirty Jobs", announced today that tomorrow morning he will be selling advertising for the Addison Eagle as part of his Vermont Everyday Jobs program. As a former foot soldier in these particular trenches, here's what I want to know - what's his commission, and does he get to sell the plum accounts or is the paper giving him the grouchy old misers that no-one else wants?
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Free Press launches "innovate" Thursday
For the first time in memory, the Monday edition of the Burlington Free Press is without a Business Monday section.
That section has been a Free Press staple, one valued by readers for its coverage of local companies. I’m pleased to announce today that in the spirit of reinvention and delivering excellent products, the Free Press is recreating its approach to business coverage.
The new section will be moving to Thursdays as part of our effort to enhance daily content with passion sections as we’ve done with our Green Mountain, ARTSbtv and Savorvore sections.
The new section will be known as innovate and launches this Thursday.
You can expect to see deep coverage and bold presentation as we focus on creativity in the work place, Vermont style. While we’ll continue to carry some of the existing favorite features of Business Monday, you will also find topical stories that get at our love of finding out “how to.” With that, we’ll feature profiles of Vermont businesses, and essays by local business people on topics that touch on the theme of innovation.
Look to your new innovate section every Thursday for an unfiltered voice from those who make their living doing business in Vermont.
- Jim Fogler is President and Publisher of the Burlington Free Press.
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